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| Volume XI • Issue 25 • 2005 (Already published) |
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| Is it possible to influence the change? |
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| Title : |
Editorial |
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| Author(s) : |
Serge, Kebabtchieff |
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| Pages : |
7 - 8 |
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| Type : |
Editorial |
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| Title : |
Introduction |
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| Author(s) : |
Christian, Bourion ; Alex, Mucchielli |
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| Pages : |
7 - 9 |
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| DOI : |
10.3917/rips.025.0007 |
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| Type : |
Introduction |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-7.htm |
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| Title : |
Emotions, social norms, decisions and judgments |
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| Author(s) : |
Alex, Mucchielli |
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| Abstract : |
This article proposes to regard the social standards as "fundamental bricks" of the advertising language of persuasion. If publicity succeeds in making always pass from the "messages" (of the kind : the purchase of this product will be positive for you), it is while being useful of the social standards, that these standards are those of the greatest number or those of a particular group of prospective customers specifically concerned. It always evokes these social standards in its advertising settings in scene and the significances attached to the products presented always take support on these standards. This article attempts to show that the social standards thus are always evoked pictorially, in an allusive or metaphorical way, symbolically, formally..., through the settings in scene of presentation of the product. These are the social standards thus convened implicitly which take part in the indirect qualification of the product and its purchase or its possession. With through the examination of the operation of the social standards in advertising persuasion, the article will examine the exact place of the emotion in the advertising persuasive communication. Indeed, the emotion caused by publicity (or the persuasive speech) was always seen like a "key factor" of the success of the communication (cf. arguments known as "pathetic" of the old rhetoric) ; but the precise role of the emotion was not well defined. We will show (by thus joining great Perelman), that the emergence of the emotion is entirely related to the request of the values contained in the social standards. Thus, the social standards and the values which they contain us will apparaitront as the bases of a "fundamental grammar" of the advertising persuasive communication. They are used to make pass, in a hidden way, the positive significances who will be attached to the product. |
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| Keywords: |
emotion, norm, persuasion, advertising, advertising |
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| Pages : |
11 - 19 |
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| DOI : |
10.3917/rips.025.0011 |
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| Type : |
Research paper |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-11.htm |
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| Title : |
The concept of mental representation |
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| Author(s) : |
Christian, Bourion |
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This articles discusses several indicators regarding the constructs science gradually but constantly is shaping, constructs born from the concept of representation that give rise to the concept that the Real exists intrinsically outside all human perception. The article traces the history of the famous double-meaning pictures and links this history with learning theory: How exactly does the individual learn when faced with previously unencountered input? Through emotion. |
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| Keywords: |
boring, double loop, hill, representation, learning |
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| Pages : |
21 - 38 |
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| DOI : |
10.3917/rips.025.0021 |
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| Type : |
Research paper |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-21.htm |
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| Title : |
Multiform representations of change |
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| Author(s) : |
Sybille, Persson |
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It consists of an approach to literature that asks the question; who profits from change; the person or the organization. Research on the coherence is at the central. The person seeks to change in the direction of his or her happiness, while the organization must adapt to the formation of the organization and the needs of human resource department in order to put into place a strategy which will ensure the company makes a profit. |
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| Keywords: |
change, personal development, HRM, representation, learning |
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| Pages : |
39 - 62 |
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| DOI : |
10.3917/rips.025.0039 |
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| Type : |
Research paper |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-39.htm |
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| Title : |
Coaching at the service of managerial transformation |
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| Author(s) : |
Mohamed, Bayad ; Sybille, Persson |
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Coaching as a concept finds itself in the fuzzy realm of possible managerial tools, all of which are constantly being analysed and re-formulated by the Social Sciences. This article reviews current leadership literature, allowing us to note that the results drawn from over fifty years of research (mostly North American) point to the same conclusion. This broader horizon encompasses the topics of Relevance and Meaning more so than those of Performance and Metrics – and links together these two intertwined themes. By which set of logic does Coaching, a new and non-academic phenomenon, revive the old and well-studied topic of Leadership? Coaching appears to reinvigorate the field of Organisational Management Theory while Leadership, when viewed through the fresher prism of Coaching, likewise appears to rekindle Organisational Theory, allowing it to reside on a plurality of logic sets, all of which are to serve collective action. |
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| Keywords: |
coaching, leadership, men's management, accompaniment |
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| Pages : |
63 - 91 |
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| DOI : |
10.3917/rips.025.0063 |
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| Type : |
Research paper |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-63.htm |
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| Title : |
Is it possible to change one's destiny? The answer of the preparatory class |
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| Author(s) : |
Christian, Bourion |
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| Abstract : |
To exchange a perspective of personal suffering in a life perceived as out of one’s own control for another perspective brought about through free will encouraging success, adolescents from Education Action Zone schools decide, against all the predicted odds of social failure, to make the required effort to enrol in and succeed at ICN School of Management. The first contact the students have with the road to success is not made in the here and now of reality, but rather in the imaginary, via circulating anecdotal stories. Those who have already taken this journey will eventually return to visit potential applicants and convey horrifying accounts regarding the metaphorical monsters they have had to battle and slay. This perpetual story mill, taking on mythical proportions, explains in part why adolescents from EAZ schools are so few and far between at risking success and taking a chance. This unknown territory is perceived to be hostile directly because of these circulating stories. From misrepresentations and exaggerations are born anxiety and fear. It is surprisingly not the academic workload but rather circulating and distorted anecdotes that discourage these adolescents from taking a chance. Once the choice has been made, though, difficulties are created, but these difficulties become real and not at all imaginary. |
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| Keywords: |
preparatory classes, training, royal road, apprenticeship |
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| Pages : |
93 - 139 |
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| DOI : |
10.3917/rips.025.0093 |
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| Type : |
Research paper |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-93.htm |
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| Title : |
Measures of reactions during an organizational change. E-learning: a double quantitative and qualitative approach |
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| Author(s) : |
Silvester, Ivanaj |
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This study first measures then analyses behaviour and satisfaction indices of students after having deployed an E-Learning teaching-delivery module in a first-tier School of Management. Multiple variables are employed. Before school enrolment: Entry level, technology at student’s disposal, motivation. During the course of study: Attrition rate, leaving level, progression. And after the course of study: Frustration and satisfaction. A two-pronged approach is used to interpret the results: Quantitative and qualitative. The qualitative approach brings to light existing correlations between variables concerning the behaviour of the students, while the qualitative approach underlines the final evaluation of the online course as perceived by the students themselves, that is, it is based on textual data. The most important positive comments are: The autonomy that such a teaching-delivery method allows, content performance, regular work pattern, well-structured course presentation, adaptability of online learning, content that is personalised to the student, ease of getting used to a computer-delivered course, content clarity, being able to keep up, ease of learning, etc. Negative comments include, above all, those that relate to technical issues (computer access, Internet connection, using the E-Learning platform), but also others that mention the need to train on or even the reluctance to accept this new teaching-delivery method. |
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| Keywords: |
management school, E-learning, level, progress representation, satisfaction, abandonment |
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| Pages : |
141 - 170 |
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| DOI : |
10.3917/rips.025.0141 |
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| Type : |
Research paper |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-141.htm |
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| Title : |
Models and measures of influence. New perspectives opened by social psychology |
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| Author(s) : |
Didier, Courbet ; Marie-Pierre, Fourquet-Courbet |
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The question of the persuasive communication effectiveness is essential for the marketers. To design models of decision-making aid, the researchers often mobilize social psychology. The objective of the article is to show how recent research in the fields of implicit social cognition and cognitive and linguistic psychology was applied to advertising and political communication in order to better know, firstly, the attitude-behavior links; secondly, the effects of quickly seen messages and at once forgotten, and, thirdly, the “real time psychological treatments” of the receivers face messages. |
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| Keywords: |
implicit attitude, consumer behavior, internet, persuasion, implicit social-cognition, content analysis |
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| Pages : |
171 - 195 |
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| DOI : |
10.3917/rips.025.0171 |
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| Type : |
Research paper |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-171.htm |
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| Title : |
Advertising persuasion. Application of theoretical models of social psychology |
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| Author(s) : |
Patrice, Georget |
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| Abstract : |
Since the Eighties, the theories of persuasion developed in social psychology were applied to the reception of the advertisements. This article gives at the same time a review of question intended to draw up the panorama and limits of the principal results gained in academic research, then an attempt at application intended for the experts who wish to take into account the contributions of research. |
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| Pages : |
197 - 219 |
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| DOI : |
10.3917/rips.025.0197 |
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| Type : |
Research paper |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-197.htm |
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| Title : |
Organizational time. Project management by the routine agenda method |
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| Author(s) : |
Wilfrid, Azan |
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| Abstract : |
The method of the organizational agendas leads probably to a mechanical view of the human work. This is probably a limit for this kind of methodology. Nevertheless, this work evidences phenomenon of iteration, knowledge and organisational learning et work and not influence of mechanic of tasks in the context of very rich intensive knowledge environment like the project controlling. Conversely, in poor environment of knowledge, in process controlling environment, the organizational regularities are much more important. The models and definitions of concepts at use are insufficient to make clear the controls systems in knowledge intensive environments. The organization as a processor of knowledge leads us to reconsider the definition of functions like controlling and of commitment of actors, for example the commitment of controllers. |
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| Keywords: |
saviors, control systems, information systems, routine diaries |
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| Pages : |
221 - 244 |
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| DOI : |
10.3917/rips.025.0221 |
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| Type : |
Research paper |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-221.htm |
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| Title : |
Synthesis: cognition, communication and action: entanglement of saying and doing |
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| Author(s) : |
Betty-Anne, Gehin |
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| Pages : |
245 - 262 |
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| DOI : |
10.3917/rips.025.0245 |
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| Type : |
Epilogue |
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| URL Cairn: |
https://www.cairn.info/revue-internationale-de-psychosociologie-2005-25-page-245.htm |
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