Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO)
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Volume XXVII • Issue 68 • 2021 (Already published)
(Regular issue)
Issue content
Title :  Emodetionnal diffusion. Non programmed emodecisional diffusion: the role of emotion leaders'' impact and follower’s emotional resistance
Author(s) :  Pierre, PIRE-LECHALARD ; Delphine, van Hoorebeke
Abstract :  Research has shown that a decision cannot be made by excluding emotions from the equation, while others have argued that emotions are contagious. For our part, we argue that emotions can be a vehicle for decisions within a working group and that, in this case, decisions spread more quickly than under cognitive diffusion of information. To go further in our thinking, we believe that the presence of individuals that we qualify as emotional leaders (contaminating agents) as well as emotional receptors (contaminated agents) increase the contagiousness of a decision, particularly in organizations. Although many studies have focused on managerial decision making, their dissemination under emotional influence remains little studied. Similarly, non-routine decisions have been little studied. The present study aims to show this influence through experimentation coupled with a sociographic methodology. This experiment makes it possible (1) to isolate the adoption of a decision taken under the influence of emotions (2) to highlight the threshold of emotional resistance (the level of porosity to emotions) of individuals in a social network and (3) to clarify the role of emotion leaders in the acceptance of a non-programmed decision in a social system. The study confirms that emotions are warning signals that accelerate the diffusion of non-programmed decisions, reveals an ambivalent role of emotion leaders and the ability to "mimic" emotional resistors. The discussion of the results highlights the essential capacities and values of emotional leaders.
Keywords:  decision-making, diffusion, emotion, leaders, resistance
Pages :  5 - 30
Type :  Research paper
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Title :  Actors’ losses and mourning in digitalization: the case of checkout automation in Swiss distribution
Author(s) :  Bertrand, Audrin ; Eric, Davoine ; Jean-Claude, Métraux
Abstract :  This research examines digital change under the conceptual lens of mourning and loss, to understand the reactions of organizational members. It consists of a double case study of two leading Swiss retailers that have implemented self-service technologies with a body of 8 interviews with managers, 12 interviews with cashiers and 75 interviews with customers. By mobilizing the conceptual framework of mourning, this research identifies different categories of losses perceived by the three groups of actors: while managers mainly conceive digital change from the perspective of productivity gains, employees and customers express symbolic losses likely to trigger mourning processes: losses of professional identity and of professional landmarks, losses of relationships and of quality of interaction, as well as losses of meaning related to the transformation of ''modernized'' and ''rationalized'' Swiss distribution cooperatives and to the quality of the bond involved in commercial exchange. This perspective offers a better understanding of what digital change means for different categories of actors. By integrating clients as "partial employees", we identify the specific challenges of this category of actors in digital change. On the basis of our analysis, we can recommend a more systematic integration of external organizational actors – such as customers – in sensemaking processes associated to digital change.
Keywords:  digitalization, change, retail, mourning, loss
Pages :  31 - 54
Type :  Research paper
URL Cairn:
Title :  Sustainable value co-creation as a vector for valuation brand equity
Author(s) :  Dorsaf, DEBABI ; Nour, MLIKA
Abstract :  Sustainable value co-creation play a crucial role in the sustainable development practices of companies. There remains a need to better understanding of the consequences of this collaboration between the company and its customers prompting us to study its interest and its consequences. This research aims to examine the impact of sustainable co-creation actions on the reputation and brand equity of the company. It is in this sense that we are undertaking this research to show to what extent sustainable development can contribute to improving companies’ reputation and brand equity. A quantitative study was carried out with 84 costumers who were “co-creators of sustainable value” as part of an action taken by a service company. The results of this research revealed that the co-creation of sustainable value co-creation is an antecedent to the reputation of the company and has a positive influence on it. For its part, reputation influences brand equity. The relationship between these two variables is positively influenced by the credibility of the brand. It is in this sense that, from a managerial point of view, this research will help professionals better understand and anticipate the behavioral reactions of co-creator consumers by inviting them to participate in sustainable development. In addition, the consumer is looking for a social link in the co-creation process, and it is therefore important for the company to place the consumer at the center of the activity of co-creation. The consumer will therefore be more satisfied, involved in the action’ and thus better able to judge the company.
Keywords:  Co-creation, sustainable development, reputation, credibility and brand equity
Pages :  55 - 71
Type :  Research paper
URL Cairn:
Title :  Key consensus factors as a tool for project-oriented marketing organizations
Author(s) :  Olivier, Mesly ; Christophe, Réthoré
Abstract :  This article presents Key Consensus Factors (KCFs), i.e., those factors that contribute to mutual trust and effective cooperation among stakeholders in project-oriented marketing organizations (POMOs) that aspire to work together toward success. We extract tentative KCFs using the data percolation methodology, which emphasizes the findings of contrasting cases through research. The results of the 18 semi-structured interviews and two focus groups conducted over four years in two different cultures France and Canada lead us to propose four Key Consensus Factors (KCFs): (1) the establishment of behavioral norms, including mutual listening; (2) the meticulous respect for the triple constraint of the calendar of tasks and activities, costs, and quality; (3) the establishment of a common belief system with a clear goal in mind; and 4) the careful anticipation of unexpected risks. Our paper contributes empirically to discussions about the makeup of KCFs, a topic that has been little addressed in the marketing and project management literature. This paper fills the current gap that exists between the notions of Key Success Factors (KSFs), Key Failure Factors (KFFs) and Key Conensus Factors (KCFs). While countless studies have been conducted on KSFs and KFFs, especially in the project management literature, the literature on KCFs is scarce and, to our knowledge, no research centers on the link between the three sets of factors. Our paper can benefit organizations that engage in significant marketing efforts to carry out projects, as it offers a practical model that can guide their activities toward fruitful relationships among all stakeholders, including with their staff and clients. To that effect, we provide a KCF-based checklist aimed at cohesiveness within project-oriented marketing organizations.
Keywords:  project, Key Consensus Factor (KCF), Key Success Factor (KSF), Key Failure Factor (KFF), Strategy; Project-Oriented Marketing Organization (POMO)
Pages :  73 - 99
Type :  Research paper
URL Cairn:
Title :  Well-being at work designed and felt by Japanese employees. Convergences and divergences with French and American employees
Author(s) :  Sophie, Szymkowiak ; Jordane, Creusier
Abstract :  The controversy about the universality of well-being at work were at the origins of this study. As long as it is not ensured, the external validity of the managerial practices formulated for the Western workforce is not guaranteed. We particularly aim to know if the general idea of well-being at work as well as the way it is felt by Japanese employees are different from those of their Western counterparts. The case of Japanese employees is thus compared to that of American and French employees. The general hypothesis is that the concept of well-being at work is similar in East and West while its feeling—expressed by the original combinations of its constituent dimensions—is contingent. To test it, a statistical approach centered on the variables then on the persons is performed. The results obtained from 612 Japanese employees tend to support our assumption. If the dimensions of well-being at work that had been observed in the West also appear in Japan, certain groups of employees—operated according to the way in which well-being is lived—are specific. The original profiles are those dominated by a) the compatibility of different social times, b) the quality of relationships with coworkers and the manager, and finally, c) by favorable reports to social times and to the material working environment. As a result, managerial practices which are recommended to develop all dimensions of well-being for the western workforce might not be effective in companies employing Japanese personnel.
Keywords:  well-being at work, contingency, Japan, factorial structure, profiles
Pages :  101 - 125
Type :  Research paper
URL Cairn:
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