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| Titre : |
To be faithful volunteer in the "no-profit system" |
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| Numéro : |
48 |
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| Année : |
2013 |
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| Volume : |
XIX |
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| Auteur(s) : |
Marie COUSINEAU |
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| Résumé : |
This study displays the contents of the organizational loyalty of the volunteers and their limits. That’s why; we realized an exploratory study concerning two associations with common points: Artisans of the World and the Red Cross. Twenty two semi-structured interviews have been established and drove us to discover three dimensions of the organizational loyalty and its specific limits. Then, volunteer classification has been realized through the identified profiles of loyal volunteers. Finally, tracks of managerial recommendations have been suggested thanks to the huge choice of technical tips from Marketing and human Resources Fields. |
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| Pages : |
171 - 190 |
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| Type : |
Research paper |
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| Keywords : |
volunteer management, HR marketing, organizational loyalty |
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| APA : |
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| Citations : |
2 |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2013-48-page-171.htm |
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