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| Titre : |
The influence of better place’s founder. A quick consent tarnished by slow implementation. |
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| Numéro : |
54S |
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| Année : |
2016 |
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| Volume : |
XXII |
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| Auteur(s) : |
Springuel AUBRY, Zerbib ROMAIN |
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| Résumé : |
When consent is transformed into illusion, the relational approach can observe a dynamic adaptation of persuasion. The fundraising $ 650 million start-up Better Place in 2007-2008 represent a persuasive capacity of the founder. Its failure is emblematic of the distance between persuasion and ability to exercise real influence. Using socio-cognitive theories we propose to highlight the mechanisms causing an individual to disseminate to opinion leaders collective representation. The description of the mechanisms highlights the obstacles to transform collective representations in economic reality, and emphasizes that the influence without commitment leads to a phenomenon of adaptation. |
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| Pages : |
241 - 252 |
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| Type : |
Research paper |
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| Keywords : |
influence strategy, better place, sociocognitive theory, consent |
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| APA : |
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| Citations : |
- |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2016-Supplement-page-241.htm |
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