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| Titre : |
Religious guru, secular gurus : the example of the Bordeaux wines sector |
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| Numéro : |
54S |
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| Année : |
2016 |
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| Volume : |
XXII |
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| Auteur(s) : |
Gintrac ALAIN |
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| Résumé : |
The guru wording, used for a long time in the religious area in India, has gradually become of a commonly usage in the day-to-day life. Did this usage expansion affected sufficiently the guru concept to distort it, or did it remain align to its original religious meaning? Does the secular guru have the same influence than the religious one? We have tried to answer to these two questions through a focus on the Bordeaux wine industry where two well known influencers, Robert Parker and Michel Rolland have been qualified for many years as guru. Based on the detailed review and analysis it appears that both show great similarity to the typical characteristics of the religious guru. |
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| Pages : |
221 - 240 |
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| Type : |
Research paper |
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| APA : |
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| Citations : |
- |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2016-Supplement-page-221.htm |
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