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| Titre : |
CSR as project: a way to “regenerate” the strategic management? |
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| Numéro : |
54S |
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| Année : |
2016 |
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| Volume : |
XXII |
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| Auteur(s) : |
Philippe SCHÄFER, Dimbi RAMONJY, Pierre BARET, François PETIT |
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| Résumé : |
This article aims to demonstrate that CSR, as a project, could "regenerate" strategic management. Through the prism of the "Project-Based View" approach, we analyze the "ISO 26000" way to implement CSR within an organization. With doing this, we demonstrate that this approach is a project. This project can change the structures of the organization because their aims are not limited to the shareholder’s expectations, but integrate all the stakeholders, social issues and the long term. This research is based on two longitudinal case studies: two action-research carried out for three years in the food industry and of an in the social economy. |
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| Pages : |
61 - 84 |
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| Type : |
Research paper |
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| Keywords : |
CSR, organizational behavior, strategic management, project-based view, ISO 26000 standards, longitudinal case studies, action-research |
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| APA : |
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| Citations : |
- |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2016-Supplement-page-61.htm |
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