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| Titre : |
Understanding links between mental representations and the entrepreneurial process. Example of a methodological framework |
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| Numéro : |
44 |
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| Année : |
2012 |
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| Volume : |
XVIII |
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| Auteur(s) : |
Fabienne BORNARD |
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| Résumé : |
This paper presents the methodological framework used in a project which aimed to study entrepreneurial representations during the process of setting up a company. Four cases were analysed (and six entrepreneurs), with a longitudinal approach. We wanted to understand how the representations of the project were constructed, their real content and how they can influence the entrepreneur’s behaviour when setting up their companies. However the study of the entrepreneurial process already brings to light a certain number of methodological difficulties, added to those concerned with the study of mental representations. This research is focused on the entrepreneurial process in the period following the decision to create the company, a period which has been rather neglected by researchers. It includes some original methods as schematization exercices and the use of the Visual Card Sort method to build cognitive cards. |
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| Pages : |
179 - 198 |
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| Type : |
Research paper |
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| Keywords : |
interviews, training, entrepreneurial profile, cognitive representations, psychology |
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| APA : |
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| Citations : |
2 |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-2012-44-page-179.htm |
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