Paper
Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO)
Login  
Issue 75 has just been published. Read more about SUBMIT
Subscribe to our emails
   
   
Titre :  The sensitive case of ethnicity The example of diversity in marketing studies
Numéro :  54
Année :  2016
Volume :  XXII
Auteur(s) :  Sondes ZOUAGHI
Résumé :  This article questions the notion of ethnicity and its use as market segmentation variable. Ethnicity as sensitive or controversial subject of study, leads researchers to theoretical and operational choices which are often based on colonial paradigms. These researches have an impact on the spreading of certain ideologies to the detriment of others. Is ethnicity an artefact that exists only because we have decided to study it ? The notion of cultural identity, generalizable to all consumers, is a possible alternative to the concept of ethnicity.
Pages :  129 - 137
Type :  Research paper
Keywords :  colonial, consumer culture theory, ethnic marketing, postcolonial, segmentation, identity
APA :  Zouaghi, S. (2016) Le cas sensible de l’éthnicité.L’exemple de l’étude de la diversité en marketing. Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO), XXII(54), pp. 129-137
Citations :  -
CAIRN :  https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2016-54-page-129.htm
 
 
 
| Simple search | Advanced search |
Most cited papers
 
Display TOP | 5 | 10 | 15 | 20 |
 
Louis Jacques, Filion
Entrepreneurial representations: an emerging field of study
Volume XIV, Issue 32, 2008  Afficher plus
Cornelius, Castoriadis
The "rationality" of capitalism
Volume IV, Issue 08, 1997  Afficher plus
Robert, Paturel
Grandeurs and servitudes of entrepreneurship ...
Volume XIII, Issue 31, 2007  Afficher plus
Jean, Pralong
The image of work according to Y generation. An intergenerational comparison on 400 subjects using a cognitive mapping technique
Volume XVI, Issue 39, 2010  Afficher plus
Harry, Coenen
Action research. The relationship between researchers and the researched
Volume VII, Issue 16-17, 2001  Afficher plus
Pascale, Molinier
Subjective moral autonomy and the construction of sexual ldentity : the contribution of the psychodynamics of work
Volume III, Issue 05, 1996  Afficher plus
Jean-Louis, Le Grand
Defining life stories
Volume VI, Issue 14, 2000  Afficher plus
Pierre, Parlebas
A cultural break: from traditional games to sport
Volume IX, Issue 20, 2003  Afficher plus
Michel, Llory ; Annick, Llory
Management description and subjective description of work : differences ? An automobile assembly plant
Volume III, Issue 05, 1996  Afficher plus
Eugène, Enriquez
Psychosociology at the crossroads
Volume I, Issue 01, 1994  Afficher plus
 
 
 
   
 
Readers   Guest editors   Authors   Reviewers   Useful links  
 

Issues
Most cited papers
Most recent papers
Just released
To be published soon
Issues in progress
Subscription/Purchase

 

Previous Guest Editors
Conditions of eligibility
Application guides
How to submit a proposal
Assessment procedure
Issues
Charter of deontology

 

Submit a manuscript
Author instructions
Call for papers
Search RIPCO papers
Rights and Permissions
Most cited RIPCO authors
Most productive authors

 

Log in as reviewer
Charter of deontology
Downloads

 

Editions ESKA
• FNEGE

AGRH
CAIRN
CAIRN Int Abstracts
CAIRN Int Full-Texts
ProQuest
Google Scholar

 
  Publisher : Editions ESKA, 12 rue du quatre Septembre, 75002 Paris www.eska.fr •  Publishing Director : Serge Kebabtchieff, email: Serge.kebabtchieff@eska.fr, tél. : +33142865566 •  Editor in Chef : Silvester IVANAJ, ICN Business School – Campus Artem, 86 rue du Sergent Blandan, CS 70148, 54003 Nancy Cedex, email : silvester.ivanaj@icn-artem.com, tél. : +33354502552 / +336 1123 8037  • Editorial secretary : Nathalie Tomachevsky  •  Marketing and Communication : Audrey Bisserier, email : agpaedit@eska.fr • Responsible for printing : Marise Urbano, email : agpaedit@eska.fr, tél. : +33142865565 • Periodicity : 3 issues per year • ISSN : 2262-8401 / e-ISSN : 2430-3275  
  © 2021 • Editions ESKA • All rights reserved