 |
 |
| Titre : |
An exploratory study of the influence of muslim religion on managerial practices within halal entreprises located in France |
|
| Numéro : |
54 |
|
| Année : |
2016 |
|
| Volume : |
XXII |
|
| Auteur(s) : |
Lovanirina RAMBOARISON-LALAO, Alioune BAH |
|
| Résumé : |
In France, little is known about the relationship between religion and management practices in enterprises directed by Muslim managers. This paper explores the influence of Islam religion on HRM management and marketing practiced in the "halal" food supermarkets in France. The research methodology relies on defined and pointed interviews with the managers of three SMEs specialized in the "halal" food trading in Strasbourg as well as live on the spot observations in order to better understand if the religion has an effect on the SME behavior. The results of the paper highlight on one hand, the influence of the religious culture (Banon, 2006) on HRM practices, especially in the style of management and gender recruitment. On the other hand, the study also shows an important effect (impact) the Islam religion has on the marketing positioning of some food products, particularly the meat, in order to respond to muslim consumers’ expectations. Nevertheless, the marketing strategy of these Muslim brands does not focus only on the muslim north African clients. The study finds that the sample of SME in the “halal meet” market apply voluntarily open-target and social responsible strategies in order to show their respect to the fact of being in a secularist market. |
|
| Pages : |
75 - 101 |
|
| Type : |
Research paper |
|
| Keywords : |
halal agribusiness outlet, HRM practices, marketing practices, Muslim manager |
|
| APA : |
|
|
| Citations : |
1 |
|
| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2016-54-page-75.htm |
| |
|
|
|
|
| Most cited papers |
| |
| Display TOP | 5 | 10 | 15 | 20 | |
| |
|
|
| Louis Jacques, Filion |
|
| Entrepreneurial representations: an emerging field of study |
|
| Volume XIV, Issue 32, 2008 Afficher plus |
|
|
|
| Cornelius, Castoriadis |
|
| The "rationality" of capitalism |
|
| Volume IV, Issue 08, 1997 Afficher plus |
|
|
|
| Robert, Paturel |
|
| Grandeurs and servitudes of entrepreneurship ... |
|
| Volume XIII, Issue 31, 2007 Afficher plus |
|
|
|
| Jean, Pralong |
|
| The image of work according to Y generation. An intergenerational comparison on 400 subjects using a cognitive mapping technique |
|
| Volume XVI, Issue 39, 2010 Afficher plus |
|
|
|
| Harry, Coenen |
|
| Action research. The relationship between researchers and the researched |
|
| Volume VII, Issue 16-17, 2001 Afficher plus |
|
|
|
| Pascale, Molinier |
|
| Subjective moral autonomy and the construction of sexual ldentity : the contribution of the psychodynamics of work |
|
| Volume III, Issue 05, 1996 Afficher plus |
|
|
|
| Jean-Louis, Le Grand |
|
| Defining life stories |
|
| Volume VI, Issue 14, 2000 Afficher plus |
|
|
|
| Pierre, Parlebas |
|
| A cultural break: from traditional games to sport |
|
| Volume IX, Issue 20, 2003 Afficher plus |
|
|
|
| Michel, Llory ; Annick, Llory |
|
| Management description and subjective description of work : differences ? An automobile assembly plant |
|
| Volume III, Issue 05, 1996 Afficher plus |
|
|
|
| Eugène, Enriquez |
|
| Psychosociology at the crossroads |
|
| Volume I, Issue 01, 1994 Afficher plus |
|
|
|
| André, Sirota |
|
| lntermediate spaces of cultural experiences |
|
| Volume V, Issue 09, 1998 Afficher plus |
|
|
|
| Marie-Claire, Carpentier-Roy |
|
| New work organizations : paradoxes and suffering |
|
| Volume III, Issue 05, 1996 Afficher plus |
|
|
|
| François, Pichault |
|
| Organizational intervention: a question of systemic legitimacy |
|
| Volume XII, Issue 26, 2006 Afficher plus |
|
|
|
| Sylvie, Grosjean ; Carole, Groleau |
|
| Organizational ethnography today |
|
| Volume XIX, Issue 48S, 2013 Afficher plus |
|
|
|
| Josée, Audet ; Paul, Couteret |
|
| Supporting entrepreneurs through coaching |
|
| Volume XII, Issue 27, 2006 Afficher plus |
|
|
|
| |
| |
|
|
