Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO)
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Titre :  Using simple rules to make faster and better decisions: for a simplex approach to strategic management
Numéro :  58
Année :  2018
Volume :  XXIV
Auteur(s) :  Albéric TELLIER, Pascal AURÉGAN
Résumé :  The “strategy as simple rules” approach mainly developed by Kathleen Eisenhardt, can be seen as a response to the dangers of “over-rationality” in the field of strategic management. However, the theoretical foundations of this approach are currently challenged. The purpose of this article is to contribute to the debate on its theoretical robustness by mobilizing recent developments on the theory of “simplexity”. According to this theory, it is possible and relevant to use simple rules to respond to the complexity of an environment. In the first part of the article, we present the “simple rules” approach. The connections with the theory of simplexity are then discussed. We show that simplexity offers a theoretical framework that can reinforce the relevance and interest of the concept of simple rules in strategic management. However, we also highlight the current inadequacies of the “simple rules” approach and propose recommendations to strengthen it. First, the issues of reliability, specialization and selection are overlooked. Then, the notion of redundancy has a different meaning in the theory of simplexity. Finally, the work of Eisenhardt and his colleagues partially addresses the conditions of emergence and renewal of rules, including the role played by strategic vision.
Pages :  111 - 138
Type :  Research paper
APA :  Aurégan, P. et Tellier, A. (2018) Utiliser des règles simples pour décider vite et bien : pour une approche simplexe du management stratégique. Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO), XXIV(58), pp. 111-138
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